Packing and shipping are two of the most critical aspects of running an e-commerce business. It’s not just about getting products from point A to point B—it’s about doing it quickly, cost-effectively, and efficiently. In a world where customers are used to next-day deliveries and free shipping options, falling behind on pack and ship can mean losing customers. This guide reveals the top 10 secrets for mastering packing and shipping, so you can meet (and exceed) customer expectations every single time.
If you're also trying to figure out the best practices for fulfillment and avoiding costly errors, don’t forget to read Avoid These 7 Common Fulfillment Mistakes That Cost You Money.
Many businesses struggle to find the right balance between speed and cost in their shipping processes. Often, sellers are faced with two undesirable options: expedite shipping at great expense or take a slower, cheaper approach that frustrates customers. On top of that, poorly packed items can arrive damaged, increasing return rates and damaging your reputation. The key is to refine your processes to achieve speed, efficiency, and cost-effectiveness—without sacrificing quality.
Success Story: One of our clients was struggling with slow shipping times and high carrier costs. By implementing multi-carrier shipping software and automating their label printing, they saw their shipping time reduced by 25% and saved around 18% on shipping costs.
Lesson Learned: A small business that ignored packaging optimization was paying high dimensional weight fees due to using oversized boxes. By switching to appropriately sized packaging and using flat-rate boxes where applicable, they managed to cut shipping costs by 20%.
Compare Carriers Regularly: Carriers change their rates often, and sticking with one without comparing can lead to higher costs. Use shipping software to compare rates frequently.
Batch Processing: Implement batch processing for similar orders to save on labor time and ensure quicker processing.
Use Tools for Efficiency: Multi-carrier platforms and automation tools are your friends. They will save you time, reduce errors, and ultimately, save money.
Negotiate Rates: Carrier rates are negotiable, and you could save significantly by simply asking for a discount.
Packaging Matters: Choose the right packaging to avoid excess fees and protect your items.
Leverage Technology: Automation, shipping software, and real-time tracking are invaluable tools that enhance speed, accuracy, and customer satisfaction.
Mail is Send!